Print Advertising – Yes or No?

Moose Tracks SUM.16 Third Vertical V05I suppose that’s not really a fair question in that I’m committed to this first stab at print advertising…I’ve already paid the fee to have a print ad produced and for it to appear in in the Summer and Autumn quarterly issues of Foreword Reviews, in an effort to maximize on the news that Moose Tracks on the Road to Heaven (which is on sale now!) has been named a finalist in their prestigious Book of the Year Awards.

As I’m sure you’ve already deduced, this is the ad. What do you think? It was created (with some back and forth input from me) by talented graphic designer Barbara Hodge, who works freelance but also works in a design capacity for Foreword Reviews as well. It will be 1/3 of a page in the glossy print magazine (which is also available to subscribers in a digital reader online).

I guess I’m tossing the question from the post’s title out there to see what any of your thoughts on the matter are. I don’t have a background in marketing, nor am I a large-scale book-buyer (though I do buy a LOT of books! 🙂 ).

Basically, I’m wondering whether or not you as a consumer believe that print ads have any effect on your purchasing choices…or if you are an author, if print ads have been successful or not for you or other authors you know? I’m trying a few different things, and though I realize there are many “free” ways to market (like a web presence etc), my efforts at that are often sporadic, as many of you who follow me here know, due to life/day job circumstances outside my control; that’s why I’m looking to widen the process where I can.

So…please chime in! Do print ads work for you as a reader, buyer, or author? What makes you “notice” and try the work of a new author? I’m open to any and all suggestions (though depending on the cost of them in time or money, I may not be able to actually put them into practice, LOL) 🙂

Fire away with your thoughts (and/or feedback on this particular ad…I’m all ears!)!

 

Award-Winning Novel SALE!

MooseTracks_CoverFor a limited time…my award-winning, full-length general fiction/women’s fiction novel Moose Tracks on the Road to Heaven is available in e-book from Amazon for just $3.99! That’s $10 off the print price!

Described as “Fried Green Tomatoes meets Prairie Home Companion”, this novel is set in the foothills of the Adirondack Mountains and is over 100,000 words/300+ trade size print pages. If you’ve been waiting to give something new a try, now is your chance.

For those who are new to this site, you can click on the title to be taken to the book page, where you can read an excerpt and learn more about the book. Click on the word “Amazon” above to be taken to the sale page for your e-book copy. In the meantime, from the back cover blurb:

“…Humorous, poignant, and endearing (Moose Tracks on the Road to Heaven)…is a tender foray into the emotional landscape of family, friendship, and the kind of love that transcends boundaries, weaving an inspiring tale about what it means to hang on before learning to let go . . . and remembering how to keep living when you lose someone you love.”

I hope you’ll give it a try, and enjoy a new read at a bargain!

 

Foreword Reviews “Reviewer’s Choice” Award!

FINAL COVER MOOSE TRACKSJust in time for Christmas…

I’m delighted to share that Moose Tracks on the Road to Heaven has received a “Reviewer’s Choice” Award from Foreword Reviews, the preeminent Indie Book Review Quarterly.

Considering that the quarterly publishes more than 600 book reviews annually, this nod for Moose Tracks on the Road to Heaven – one of only 15 chosen for the year – is a real honor, and I am thrilled.

Just click on FOREWORD REVIEWS right here and it will take you to the blog posting and the list of books named. Mine is the sixth one down, with the original review by Maya Fleischmann, along with some lovely commentary just before it, explaining why she chose my book as her favorite of 2015. 🙂

 

 

How Do You Act When…?

two things define youThis really resonates with me. I’ve run into people who exemplify this in a good way and other who do not.

Sadly, in the writing business, it seems to lean toward the negative. I saw it occasionally when I was traditionally published, but I realize now that my Big Five publisher served as a kind of buffer; once I took a step out on my own into self-publishing (partly by necessity, partly by choice), that little cushion of professional courtesy vanished.

Lately I have run into some who are in the camp of “having everything” figuratively (whether fellow authors, publishers, reviewers, book sellers, and larger review sites etc) who often do not handle themselves well in this regard. I’ve noticed it in the past few months when I’ve reached out with a request or a submission of my newest book for possible review.

I’m not talking about the need for time-intensive interaction, but rather just simple gestures such as a 30 second email acknowledging a query or receipt of the $14 autographed book with professional cover letter I mailed to those with open submission policies (I did my research!) – even if the answer is a “no thank you”.  A polite reply declining what I’ve queried about is far preferable than resounding silence that drags on, leaving me wondering what, if anything, will happen.

I continue to remain very patient in my relative obscurity…however, I hope I will handle myself better when (not if…when) I attain a level of greater notoriety.

Fortunately, I have encountered several authors, bloggers, and reviewers who have been courteous and gracious, whether or not they felt willing or able to meet any request I made. Those few will serve as my own role models in the future.

Professional courtesy seems to be going out of style. Life is indeed busy and packed full for most of us, but to me, good manners, even in a professional sense, are the lubrication that makes the grinding gears of life grind us down far less.

What do you think about this? Does anyone here have similar experiences (or a different take on the matter)?

“Writerly” Perks

signing twoedited

First Moose Tracks book signing, 2/21/15, with a few of my older titles off to the side

One of the perks of being a published author – for me at least – has always been book signings.

I know it’s kind of a dying form; large, multi-author signings are still popular at annual writing/readers conferences and the like, but there are less and less bookstores to host individual signings. Also, I know many authors who dislike them (and I must admit I’ve had a few “interesting” experiences as well –  I remember one notable occasion at a Barnes & Noble many years ago, where the only person to stop at the table and chat was someone who wanted directions to the rest room!)  🙂

But I generally enjoy them because it gives me a chance to meet people and talk about books – and not always my books, either, but books in general. Sometimes people who stop by want to know about writing itself, or how to do it, or they want tips for how to get published. I try my best to address all questions and inquiries to the best of my ability – and I’ve met some really interesting people along the way.

Because Moose Tracks isn’t put out by a traditional publisher, the opportunities for book signings this time around will likely be limited. Chain bookstores won’t carry print copies of it, and only independent book stores who have a reason to carry it would likely go through the process to order (if they have an account with Baker and Taylor, I understand they can get copies through the print publisher, Create Space).

mysteries on main streetI was happy to have a signing last weekend, therefore, in nearby bookstore: a great little shop called Mysteries on Main Street.  It was a lot of fun and I met some new readers, in addition to getting to chat and visit with some I already knew. A photographer from the local paper even stopped by and snapped a few pics.

booksigning oneedited

Signing a book for a friend who stopped by while the news photographer sets up shot

I think if I hadn’t been an English teacher and writer, I would have/should have been a bookstore owner, employee, or a librarian. I love books! I love being around them. And the two hours I spent at this signing flew by, not only because of the activity of people coming in to buy and have me sign a book, but also because the atmosphere of the bookstore just soothes and delights me.

If you’re an author, how do you feel about book signings?  If you’re a reader, have you ever been to one – or would you ever attend one?  Why or why not?

Moose Tracks Makes a List!

Although my re-published historical romance novels Secret Vows and The Templar’s Seduction have made sales lists recently at amazon.com US (in the “Medieval” or “Scottish” categories), my newest release, the Women’s Fiction novel Moose Tracks on the Road to Heaven, has not done so in the US as of yet. But as of this morning, the same can’t be said of amazon.com Australia, LOL!

Moose Tracks listing in Australia

Moose Tracks listing in Australia!

 

 

 

Take a look at this screen shot from this morning.

 

Pretty cool.

imageWho would have thought?  I’ve been international with many of my historical romances for quite a few years (they’ve been published – with really neat and very different covers – in Spanish, Russian, Portuguese, German, French, Slovakian, Dutch, etc.), as you can see here.

But making an international sales list is a first for Moose Tracks.  Many thanks to readers in Australia for this happy little perk to my day! 🙂

Price Drop!

MooseTracks_CoverIt seems there’s been a slight price drop over at amazon for the kindle edition of Moose Tracks on the Road to Heaven! It’s not a huge drop, but, hey, as a reader, I always go by the mantra that every little bit counts, especially for a long book (104,000 words or 347 print pages) like this one.

When you consider that HarperCollins/Avon used to sell my little mass market-sized paperbacks for $5.99 more than a decade ago – and they’re still selling the titles they maintain rights over for that price, with the kindle editions at $5.69 – this is a veritable bargain by comparison. 🙂

PS: if you want to go right to the book at amazon to read more about it/get the deal, then click on the cover or the title link above. Or follow this link to get the same info/back cover blurb/excerpt right here on my website-blog.

And that concludes my PSA for the weekend!