Print Advertising – Yes or No?

Moose Tracks SUM.16 Third Vertical V05I suppose that’s not really a fair question in that I’m committed to this first stab at print advertising…I’ve already paid the fee to have a print ad produced and for it to appear in in the Summer and Autumn quarterly issues of Foreword Reviews, in an effort to maximize on the news that Moose Tracks on the Road to Heaven (which is on sale now!) has been named a finalist in their prestigious Book of the Year Awards.

As I’m sure you’ve already deduced, this is the ad. What do you think? It was created (with some back and forth input from me) by talented graphic designer Barbara Hodge, who works freelance but also works in a design capacity for Foreword Reviews as well. It will be 1/3 of a page in the glossy print magazine (which is also available to subscribers in a digital reader online).

I guess I’m tossing the question from the post’s title out there to see what any of your thoughts on the matter are. I don’t have a background in marketing, nor am I a large-scale book-buyer (though I do buy a LOT of books! 🙂 ).

Basically, I’m wondering whether or not you as a consumer believe that print ads have any effect on your purchasing choices…or if you are an author, if print ads have been successful or not for you or other authors you know? I’m trying a few different things, and though I realize there are many “free” ways to market (like a web presence etc), my efforts at that are often sporadic, as many of you who follow me here know, due to life/day job circumstances outside my control; that’s why I’m looking to widen the process where I can.

So…please chime in! Do print ads work for you as a reader, buyer, or author? What makes you “notice” and try the work of a new author? I’m open to any and all suggestions (though depending on the cost of them in time or money, I may not be able to actually put them into practice, LOL) 🙂

Fire away with your thoughts (and/or feedback on this particular ad…I’m all ears!)!

 

2015 Book of The Year Finalist!

FINAL COVER MOOSE TRACKS

Feeling the #indielove! Moose Tracks on the Road to Heaven has been chosen as a Foreword Reviews’ prestigious #INDIEFAB Book of the Year Awards finalist in #General Fiction! In a competition with over 1500 other entrants, it’s pretty great to have made it this far. Stay tuned for the winner announcements at the end of June, at the American Library Association’s Annual Conference, in Orlando, FL.

Click HERE to go to the list of General Fiction Finalists, and HERE if you want to go directly to the finalist page for Moose Tracks on the Road to Heaven.

Woohoo! 🙂

BEA 2015 – and TWO Chances To Win a Free Autographed Book!

MooseTracks_CoverIs anyone here attending BEA (Book Expo of America 2015) at the Jacob Javits Center in NYC?

CF5bKZFUEAAbuN9Moose Tracks on the Road to Heaven is making an appearance! The book will be displayed digitally at the New Title Showcase…BEA 15

CF5Y-74UUAAD5KvAnd in trade-size paperback at the Foreword Reviews Indie Press Collective (Booth 453)BEA 15 fOREWORD rEVIEWS

So, here’s your TWO chances to win a book!

Chance 1: If you’re attending BEA 15 and take a photo of Moose Tracks on the Road to Heaven at EITHER the New Title Showcase (where it is part of the digital display) OR Foreword Reviews Booth (where it is in trade-sized paperback) and then post it here in the comments, or to my Twitter account @MaryReedMcCall, you’ll be entered to win. If you take a picture of BOTH and post them here or at my Twitter…well then you’ve automatically won an autographed book. I’ll message you privately to get your mailing info. 🙂

Chance 2: Even if you’re not attending BEA 15, you can re-blog this post and by doing so you will be entered to win an autographed book.

CONTEST ENDS Friday May 29th, with the end of BEA 2015, and winners will be announced here, sometime next week!

Foreword Review!

Moose Tracks on the Road to Heaven

Reviewed by Maya Fleischmann
April 29, 2015

A woman discovers her rich relationships in this exquisite exploration into themes of time and connections, love and loss.

Moose Tracks on the Road to Heaven tells the story of protagonist Elena Elizabeth Wright Maguire, who reexamines her life and relationships after she is involved in a minor car accident.

M. Reed McCall skillfully transitions between different periods with segues that invite further exploration into memories triggered by a comment made in the present. For example, when Pa says he can hardly wait to put Christmas decorations around the house, the narrative flashes back thirty-two years to the Christmas Eve when Elena was almost seven years old. This movement in the narrative not only serves to keep the story flowing but also creates an intriguing and natural flow in the stream of connections that Elena makes as she unravels the journey she has made in her life.

McCall captures the unique voices of different personalities and their relationships with one another with evocative and heartfelt precision. This creates a vivid image, not only about Elena, but also about the people around her and the place she lives. This is clear in Pa’s letters to Elena, which offer wisdom, and in radio disc jockey Willard T. Bogg’s announcements on WGRR FM 103.9 about the events in Moose Junction. Elena’s transformation to a mature woman is contrasted with her past idealistic and youthful eighteen-year-old voice in a diary entry about her love, Jesse: “I can’t wait to give Jesse the card and giant Hershey’s chocolate bar I bought for him. I’m SO in love!!!”

While the narrative itself is deeply moving, the black-and-white photographs scattered throughout further contribute to the story’s heartrending quality by lending a unique sense of reality to the story and giving it the feel of a personal history unfolding, adding to the book’s allure and effectiveness.

Moose Tracks on the Road to Heaven forges a path straight to the heart.

**For a limited time, Moose Tracks on the Road to Heaven is still on sale for $2.99 for Kindle and Nook!