Business

Print Advertising – Yes or No?

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Moose Tracks SUM.16 Third Vertical V05I suppose that’s not really a fair question in that I’m committed to this first stab at print advertising…I’ve already paid the fee to have a print ad produced and for it to appear in in the Summer and Autumn quarterly issues of Foreword Reviews, in an effort to maximize on the news that Moose Tracks on the Road to Heaven (which is on sale now!) has been named a finalist in their prestigious Book of the Year Awards.

As I’m sure you’ve already deduced, this is the ad. What do you think? It was created (with some back and forth input from me) by talented graphic designer Barbara Hodge, who works freelance but also works in a design capacity for Foreword Reviews as well. It will be 1/3 of a page in the glossy print magazine (which is also available to subscribers in a digital reader online).

I guess I’m tossing the question from the post’s title out there to see what any of your thoughts on the matter are. I don’t have a background in marketing, nor am I a large-scale book-buyer (though I do buy a LOT of books! 🙂 ).

Basically, I’m wondering whether or not you as a consumer believe that print ads have any effect on your purchasing choices…or if you are an author, if print ads have been successful or not for you or other authors you know? I’m trying a few different things, and though I realize there are many “free” ways to market (like a web presence etc), my efforts at that are often sporadic, as many of you who follow me here know, due to life/day job circumstances outside my control; that’s why I’m looking to widen the process where I can.

So…please chime in! Do print ads work for you as a reader, buyer, or author? What makes you “notice” and try the work of a new author? I’m open to any and all suggestions (though depending on the cost of them in time or money, I may not be able to actually put them into practice, LOL) 🙂

Fire away with your thoughts (and/or feedback on this particular ad…I’m all ears!)!

 

How Do You Act When…?

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two things define youThis really resonates with me. I’ve run into people who exemplify this in a good way and other who do not.

Sadly, in the writing business, it seems to lean toward the negative. I saw it occasionally when I was traditionally published, but I realize now that my Big Five publisher served as a kind of buffer; once I took a step out on my own into self-publishing (partly by necessity, partly by choice), that little cushion of professional courtesy vanished.

Lately I have run into some who are in the camp of “having everything” figuratively (whether fellow authors, publishers, reviewers, book sellers, and larger review sites etc) who often do not handle themselves well in this regard. I’ve noticed it in the past few months when I’ve reached out with a request or a submission of my newest book for possible review.

I’m not talking about the need for time-intensive interaction, but rather just simple gestures such as a 30 second email acknowledging a query or receipt of the $14 autographed book with professional cover letter I mailed to those with open submission policies (I did my research!) – even if the answer is a “no thank you”.  A polite reply declining what I’ve queried about is far preferable than resounding silence that drags on, leaving me wondering what, if anything, will happen.

I continue to remain very patient in my relative obscurity…however, I hope I will handle myself better when (not if…when) I attain a level of greater notoriety.

Fortunately, I have encountered several authors, bloggers, and reviewers who have been courteous and gracious, whether or not they felt willing or able to meet any request I made. Those few will serve as my own role models in the future.

Professional courtesy seems to be going out of style. Life is indeed busy and packed full for most of us, but to me, good manners, even in a professional sense, are the lubrication that makes the grinding gears of life grind us down far less.

What do you think about this? Does anyone here have similar experiences (or a different take on the matter)?