Print Advertising – Yes or No?

Moose Tracks SUM.16 Third Vertical V05I suppose that’s not really a fair question in that I’m committed to this first stab at print advertising…I’ve already paid the fee to have a print ad produced and for it to appear in in the Summer and Autumn quarterly issues of Foreword Reviews, in an effort to maximize on the news that Moose Tracks on the Road to Heaven (which is on sale now!) has been named a finalist in their prestigious Book of the Year Awards.

As I’m sure you’ve already deduced, this is the ad. What do you think? It was created (with some back and forth input from me) by talented graphic designer Barbara Hodge, who works freelance but also works in a design capacity for Foreword Reviews as well. It will be 1/3 of a page in the glossy print magazine (which is also available to subscribers in a digital reader online).

I guess I’m tossing the question from the post’s title out there to see what any of your thoughts on the matter are. I don’t have a background in marketing, nor am I a large-scale book-buyer (though I do buy a LOT of books! 🙂 ).

Basically, I’m wondering whether or not you as a consumer believe that print ads have any effect on your purchasing choices…or if you are an author, if print ads have been successful or not for you or other authors you know? I’m trying a few different things, and though I realize there are many “free” ways to market (like a web presence etc), my efforts at that are often sporadic, as many of you who follow me here know, due to life/day job circumstances outside my control; that’s why I’m looking to widen the process where I can.

So…please chime in! Do print ads work for you as a reader, buyer, or author? What makes you “notice” and try the work of a new author? I’m open to any and all suggestions (though depending on the cost of them in time or money, I may not be able to actually put them into practice, LOL) 🙂

Fire away with your thoughts (and/or feedback on this particular ad…I’m all ears!)!

 

5 thoughts on “Print Advertising – Yes or No?

  1. Marian says:

    May I ask what type of response you had to the print ad (now that it’s nearly three years later)? Were you able to gauge an uptick of interest in the book?

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    • So sorry for the tardiness of my reply, Marian…sadly, I do not think the print ad was helpful. I saw no uptick at all during the course of its run or in the months afterward.

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      • Marian Sprague says:

        Thank you so much for your response. It’s what I expected, although I’d hoped you might have had a different experience.

        Like

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